Axis Direct

Axis Direct

TypePrivate
IndustryStockbroker, Financial services
Founded2011
HeadquartersMumbai, Maharashtra, India
ProductsEquity, Derivatives, Commodities, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPO
ParentAxis Bank
Websitehttps://simplehai.axisdirect.in
  • Axis Direct is the online brand of Axis Securities,a wholly owned subsidiary of Axis Bank.
  • Products and services
  • Axis Direct provides a 3-in-1 Online Investment Account which is a combination of Axis Bank Savings along with an Axis Direct trading and Demat account services:
    • Equities – Invest online in stocks of listed companies
    • Equity smallcases – Invest in a curated basket of stocks based on a theme or market trend.
    • IPOs – Invest in initial public offerings (IPO)
    • Derivatives – Hedge or speculate on the price movement of stocks or index through its derivative products viz. Futures and Options
    • Mutual Funds – Invest in mutual funds including equity, hybrid, tax saving or debt schemes from asset management companies
    • SIPs – Systematic investment plan that allows automated investments
    • Bonds, NCDs & Corporate FDs – Invest in fixed income instruments such as bonds, NCDs and Corporate FDs
    • ETFs – Invest in exchange-traded funds
    • MCX – Invest in bullion, metals, energy and agricultural commodities
    • NCDEX – Benefit from the bank's membership in NCDEX to invest in agriculture and non-agriculture commodities business, especially from semi-urban and rural India
    • “YIELD” – an online platform to buy and sell bonds and debentures in the secondary market.
    • Value Added Services – Provides investing and trading ideas, along with financial tools and calculators, tax solutions, will planning and robot advisors.
    • Support trading with a Mobile App.

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