E-Trade

TypeSubsidiary
IndustryFinancial services
Founded1982;, Palo Alto, California, U.S.
FoundersWilliam A. Porter, Bernard A. Newcomb
HeadquartersArlington, Virginia, U.S.
ServicesStockbroker, Electronic trading platform
ParentMorgan Stanley
Websitehttps://etrade.com
  • E-Trade Financial Corporation (stylized as E✱TRADE, often approximated as E*TRADE), a subsidiary of Morgan Stanley, offers an electronic trading platform to trade financial assets including common stocks, preferred stocks, futures contracts, exchange-traded funds, options, mutual funds, and fixed income investments.
  • It also provides services for employee stock ownership plans, student loan benefit administration, advisor services, margin lending, online banking, and cash management services.
  • The company receives revenue from interest income on margin balances, commissions for order execution, payment for order flow, and management services.

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