IndustryCrowdfunded real estate investing
Founders– Brian Dally – Nick Bhargava
HeadquartersBank of America Plaza, Atlanta, Georgia, U.S.A.
ServicesReal estate peer-to-peer lending
  • Groundfloor is an American real estate investing and lending marketplace.
  • In August 2015, Groundfloor became the first real estate crowdfunding company to achieve SEC qualification under Regulation A+, since the regulation became operable through the JOBS Act.
  • Groundfloor was purposely built to serve self-directed investors instead of institutional investors.
    • Its marketplace provides short-term, high-yield returns backed by real estate.
    • Typical loans return 12 percent annually on a six-to-12-month term.
  • Groundfloor targets residential-development projects.
  • They use a proprietary loan grading algorithm in addition to application review to assign a loan a letter grade and corresponding rate.
  • Loan terms generally range from six to 12 months and financing can be in a senior or junior position.

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