Merrill Edge

Merrill Edge

TypeDivision
IndustryFinancial services
FoundedJune 21, 2010;
Area servedUnited States
ServicesStockbroker ,Electronic trading platform, Managed portfolios
ParentBank of America
Websitehttps://www.merrilledge.com
  • Merrill Edge is an electronic trading platform provided by BofA Securities, part of Bank of America's retail banking division.
  • Merrill Edge was created to merge Bank of America Online Investing (Quick & Reilly) and Merrill Lynch's research, investment tools, and call center counsel.
  • It is intended for well-educated clients who want to invest between $100,000 and $250,000.
  • It accumulated the assets through three main avenues:
    • Existing Bank of America customers (which accounted for around a third of the assets held),
    • Merrill Lynch referrals (which accounted for a marginally higher proportion of the assets),
    • marketing (which accounted for the rest).

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