Merrill Edge
| Type | Division |
| Industry | Financial services |
| Founded | June 21, 2010; |
| Area served | United States |
| Services | Stockbroker ,Electronic trading platform, Managed portfolios |
| Parent | Bank of America |
| Website | https://www.merrilledge.com |
- Merrill Edge is an electronic trading platform provided by BofA Securities, part of Bank of America's retail banking division.
- Merrill Edge was created to merge Bank of America Online Investing (Quick & Reilly) and Merrill Lynch's research, investment tools, and call center counsel.
- It is intended for well-educated clients who want to invest between $100,000 and $250,000.
- It accumulated the assets through three main avenues:
- Existing Bank of America customers (which accounted for around a third of the assets held),
- Merrill Lynch referrals (which accounted for a marginally higher proportion of the assets),
- marketing (which accounted for the rest).