| Name | United Services Automobile Association | ||
| Type | Private. Reciprocal inter-insurance exchange | ||
| Industry | Banking, Financial services, Insurance | ||
| Founded | June 20, 1922; | ||
| Headquarters | San Antonio, Texas, United States | ||
| Number of locations | 5 financial centers | ||
| Area served | Worldwide | ||
| Products | Banking, Brokerage, Financial planning, Insurance, Investments, Retirement | Website | www.usaa.com |
- Target market- restricted to military members, veterans and their families
- USAA's mission statement indicates its focus to serve its niche market, which consists of members of the U. S. military and their immediate families.
- The association has always marketed directly to members of the U. S. military.
- Lines of business
- Property, casualty, and life insurance
- USAA offers a range of personal property and casualty (P&C) insurance, including automobile insurance, homeowner insurance, renters' insurance, as well as umbrella and personal property insurance.
- In addition to P&C insurance, USAA provides whole life insurance, term life insurance, and annuities.
- USAA's life insurance policies, while not completely unique in the industry, are different from most offerings since they do not include a war-exclusion clause.
- Banking
- Banking services are provided by USAA Federal Savings Bank.
- The bank was established on December 30, 1983.
- Investing and financial planning
- USAA provides Education 529 Plans for its members
- Property, casualty, and life insurance