USAA

NameUnited Services Automobile Association  
TypePrivate. Reciprocal inter-insurance exchange  
IndustryBanking, Financial services, Insurance  
FoundedJune 20, 1922;  
HeadquartersSan Antonio, Texas, United States  
Number of locations5 financial centers  
Area servedWorldwide  
ProductsBanking, Brokerage, Financial planning, Insurance, Investments, RetirementWebsitewww.usaa.com
  • Target market- restricted to military members, veterans and their families
    • USAA's mission statement indicates its focus to serve its niche market, which consists of members of the U. S. military and their immediate families.
    • The association has always marketed directly to members of the U. S. military.
  • Lines of business
    1. Property, casualty, and life insurance
      • USAA offers a range of personal property and casualty (P&C) insurance, including automobile insurance, homeowner insurance, renters' insurance, as well as umbrella and personal property insurance.
      • In addition to P&C insurance, USAA provides whole life insurance, term life insurance, and annuities.
      • USAA's life insurance policies, while not completely unique in the industry, are different from most offerings since they do not include a war-exclusion clause.
    2. Banking
      • Banking services are provided by USAA Federal Savings Bank.
      • The bank was established on December 30, 1983.
    3. Investing and financial planning
      • USAA provides Education 529 Plans for its members

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